Because they don’t want to seem arrogant, many people in the business world stay quiet when they should speak up. If you’re truly uncomfortable with being in the spotlight, then keep your comments short and get out of the spotlight quickly. I would agree — who wouldn’t? If it’s a surprise, then feel free to say that. Quick + Informative Native Videos Grab Attention on LinkedIn . And now you get even more. Give credit where credit is due. All of these demonstrate how great B2B marketing stands out on LinkedIn, and how bold thinking consistently delivers the results that businesses need. The Honors & Awards section of your LinkedIn profile is the area to enter any honors and awards you earned throughout your career. Huge boosts in awareness through a cleverly co-ordinated job title update, entire new markets opened up by a famous set of floorplans, massive engagement levels through challenging marketing stereotypes, a brand achieving 258% of lead gen targets through exceptional, in-depth content. Save the Date. So the formula to create a contribution/achievement statement on LinkedIn is: Achievement statement = The value you delivered with the problem you solved or solution you introduced. The campaign beat all benchmarks, doubled the size of the brand’s LinkedIn follower base, and drove significant uplifts in relevant investment products. Latest articles on Microsoft Docs . Of course, if half of the world perceives the phrase “I’m humbled” as a sneaky form of bragging, it’s not helping the speaker achieve the goal of not being perceived as arrogant. Microsoft MVP Global Summit March 29 - April 1,2021. An ABM approach leveraging LinkedIn’s targeting capabilities and reaching C-suites through Sponsored Content and Sponsored InMail, trebled the number of impressions that the brand achieved. Discover the 2017 individual and corporate categories below and stay tuned for our nominees announcement in September. How could a renewable energy business generate big uplifts in awareness with no media budget? The day-to-day grind can really get to you, especially in sales. A really good way to get people to your social media networks is to use offline marketing tactics. Methodology . Nominate an MVP! Accor Hotels has succeeded in putting social media at the heart of its customer journey, by empowering employees as brand advocates – and leveraging their knowledge of food, drink and hospitality on LinkedIn. I have a hunch about why. 2. As a B2B commercial real estate company, CBRE was already running successful ad campaigns on LinkedIn but wanted to take a more consumer-centric approach with its Urban Photographer of the Year competition. I remember that the kind of strength and stamina they possess represents years of hard work and dedication, and I aspire to one day achieve that goal. (Note that LinkedIn Company Pages are now LinkedIn Pages). And the diversity amongst our winning campaigns shows that, whatever the brief, there’s a creative way to approach it on LinkedIn. 1. Some people like being on stage, being the center of attention, and others don’t. LinkedIn also has an Honors & Awards section under Accomplishments where you can mention the award, as well as describe the significance of it. When the results are ready, they’re announced ASAP. Select a first degree connection to message, and then simply tap the microphone icon in the mobile messaging keyboard. From a woman who considers herself more confident than the average 20-something and the owner of a healthy ego, take this message this week: Go out and kick butt, take names, revel in your accomplishments, give credit where it’s due, and stop accepting awards with the phrase “I’m humbled!”. It feels good to have your team's hard work and dedication recognized by … Again, make the most of the blog post you wrote by linking to it. When rolled out across global markets it continued to beat all Elevate benchmarks. Individual Categories . On your LinkedIn page, click “Share an update.” Copy and paste the URL of your published press release into this box. Each of these vExperts have demonstrated significant contributions to the community and a … — that egotism and arrogance are negative traits. It’s kind of fun to surprise people, so let the giver of the award or compliment experience the fun of giving you an unexpected honor. If you want to know how I can help you become an influential voice on LinkedIn, send me an email! First we would like to say thank you to everyone who applied for the 2017 vExpert program. Let me explain just a little further why honored is the right word, and how accepting an award and celebrating your success can be done with humility. This was my contribution to the discussion: Seriously, if you ever feel like your ego is getting a little overgrown, try eating brownies and then going for a run. The results? I’m pleased to announce the list 2017 vExperts. And if this award or compliment makes you feel good and proud and validated, then say that too! Thanks to Justin Bariso for inspiring this post about accepting awards and compliments with poise and confidence instead of false humility. Jordyn Pfeiffer shares her experience with…, Is my obsession with diversity just empty…, Start with saying “Thank you.” Half the time, that simple response is enough. You don’t need to say anything about being uncomfortable, and the state of being uncomfortable in the spotlight is not an affectation that you ought to portray. We’re hugely grateful to all of our judges for the enthusiasm and energy they brought to the judging process. E.ON unlocked the power of its employees’ LinkedIn networks when it asked its employees in Sweden to add a new title, Solfarmare (Sunfarmer) to their LinkedIn profiles. Best Lead Generation (200 employees or fewer). For more stories like this, check out my website and sign up for my weekly email variety show: Lesbehonest Weekly. Find an MVP in your country or region. In fact, why would I even bother to show up to receive the award? A week ago, we asked you to tell us your favorite LinkedIn Company Pages of the past year.Your responses have been fantastic, and now we're thrilled to congratulate the 12 Best Company Pages of 2012! As a result, we end up sputtering on stage or on social media with phrases like “I’m humbled” and trying to make sure everyone knows that we’re not egomaniacs, while making sure that they know we got an award. Say “I’m honored.” Viewing something as an honor means you respect the giver of the award or the compliment. I’m reminded that everyone needs an editor and I’m absolutely no exception. Self-published LinkedIn posts took on the industry’s treatment of fathers, the LGBT community and women, leading with though-provoking original data and impactful imagery. Winning a business award is an exciting achievement. Justin’s question clearly touched a nerve, and not just with the grammar nerds. They let their voices be silenced. Within just a few hours, LinkedIn updates had turned the Sunfarmer into an organic movement reaching tens of thousands of members in the country. Linking its talent brand and its customer-facing brand in this way, helped to build a pipeline of talented employees at the same time as driving awareness of Accor Hotels’ brand values and expertise. We’ve already had quite a few list style headlines in the previous sections. Creating 3D floor plans for office-based US shows like Mad Men, The Office, The IT Crowd and Parks and Recreation set sharing on LinkedIn alight. You can explore the full story behind all of our winning campaigns on the LinkedIn Marketing Awards website. We asked, and you answered — in a big way. These winners prove not only that creativity is alive and well in B2B – they demonstrate how original marketing thinking consistently makes a difference to the fortunes of businesses and the lives of those involved with … If you feel that you don’t deserve the compliment —. Today, we’re extremely proud to announce the winners of the first ever LinkedIn Marketing Awards – the awards that recognise the great B2B marketing taking place on our platform. Original content in the form of in-depth, industry-specific reports helped to deliver 258% of its lead generation targets whilst almost halving cost and significantly increasing quality. After countless unreturned InMails and several “No’s,” winning new business is a … "A B2B company making an announcement may be better of doing it on LinkedIn vs. Facebook; another company with a very tech savvy young audience may choose Instagram or Tumblr," advises Kabani. But if I did take the time to show up and accept the award, saying “I’m honored to receive this recognition” would communicate thanks and respect of the time and effort it took for my peers to also recognize my accomplishments. However, if you want to make a more formal announcement, consider sending a letter, note, or card with your new contact information. The 2020 Game Awards are over. Tap and hold on the microphone in the circle to record your voice message and release your finger to send. The Nobel Peace Prize 2020 was awarded to World Food Programme (WFP) "for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict". The creative media agency brought the power of true insight to life by taking on some of the most prevalent stereotypes in advertising – and the hidden impact that they have. For example, on LinkedIn, you can incorporate it into the Summary or Experience section of your profile. From John: I use LinkedIn daily and receive thousands a views a year. There’s no need to place a value judgment on it. RELATED: Surprising Ways You're Sabotaging Your … And try a couple of different ways to announce. Here are the results of that judging and voting process: nine great B2B campaigns – and nine worthy winners of the LinkedIn Marketing Awards: Belgium’s online real estate marketplace needed a way to drive demand for its high-end marketing services (including VR and 3D floorplans) in the US market and across Europe. I remember that success takes preparation, dedication and perseverance. Many people don’t keep a list of the honors and awards they have received, and when it finally […] Who says there’s no room for creative thinking in B2B marketing? We try to announce the results to the winners before the end of the competition. It makes me feel good that so many people value what I say, and it motivates me to keep writing every week. List headlines and Announcement headlines. Announcements make incredibly powerful headlines and email subject lines. I’m honored when someone I look up to as a phenomenal journalist agrees to edit my work as a favor to me. These are great examples of how businesses and organizations are using their LinkedIn Company Page to showcase their brand and connect with their target audience in a meaningful way. In this scenario the explicitly expressed value the CIO delivered was: Resources. Don’t make it an exhaustive list, but take the time to name the people who supported you, put their neck out for you, or sacrificed for you. Get full details in our LinkedIn Marketing Awards winners gallery. Our judging panel of top B2B marketers, high-profile creative directors, media planners and strategists had a tough task, with hundreds of entries showing the range of great B2B marketing taking place on our platform. List headlines are that pervasive… and that effective. Building connections to the communities we serve | Award Staffing, voted one of the "Best Companies to Work For" and a "Top Workplace" is one of the largest locally owned light industrial and skilled industrial staffing companies in the Twin Cities. In fact, it’s worse than that: We’ve been taught to deflect and reject compliments because our culture is so obsessed with the perception of humility. Today, we’re extremely proud to announce the winners of the first ever LinkedIn Marketing Awards – the awards that recognise the great B2B marketing taking place on our platform. All of our winners delivered measurable and significant benefits to the bottom line through the work they created. It’s a massive award, respected all over the world as the sign of REALLY GOOD journalism. The Irish Food Company built an entire brand and communications strategy around the power of employee sharing on LinkedIn, helping to drive awareness of its role as a strategic partner to the food and beverage industry and raise its profile across Europe and the US. vExpert 2017 Award Announcement. I’m humbled when a reader points out a typo or formatting error in one of my posts. 2017 Awards . Dozens of others simply condemned the practice, calling it humblebragging. Feel free to swipe my LinkedIn post for your award announcement. While LinkedIn is the best platform for B2B, it is most effective when you use it as a platform to build relationships, rather than as a place to broadcast your sales material. I’m humbled when I set a goal to keep up with someone at November Project, and then they breeze past me on the first lap. You could use a straightforward “Really excited to announce we won!” to “Read our tips on how to apply for and win an award”. — because it shows that my post impacted them, and whoever they are, it’s an honor to learn more about their story. I’m honored to reach an audience of more than 10,000 people each week on LinkedIn. We don’t know how to accept compliments. Sharing by 381 employees on Elevate delivered 1.7 million impressions and close to 40,000 incidences of engagement. Plus, you get a fantastic set of announcement templates. Saying “it’s an honor” means that you don’t view this award as being beneath you. The Royal Swedish Academy of Sciences has decided to award the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 to. After receiving over 13k submissions nominating 945 different Company Pages, we’ve tallied the votes and compiled our Top 10 list, which you can find below. What it takes to be an MVP. In fact, HSN Beauty found that, when paging through LinkedIn profiles, 19% of recruiters look only at your profile picture. The social media moderation and risk management business generated the high-quality leads that it needed, at scale, to extend its offer into new areas. The campaign generated hours of free media coverage, new enquiries from more than 40 countries and enabled a US launch for the business without spending a dollar on marketing. Here’s the formula I use to create a compelling achievement statement on LinkedIn. These winners prove not only that creativity is alive and well in B2B – they demonstrate how original marketing thinking consistently makes a difference to the fortunes of businesses and the lives of those involved with them. LinkedIn will automatically insert the news release headline in the Title field, the beginning of the release text in the Description field and to the left, the … New Employee Announcement #7: The Rule of Three Announcement The rule of three suggests that a three-pronged approach to any communication makes a satisfying and memorable impression on audiences. Il y a 600+ professionnels dénommés “Award” qui utilisent LinkedIn pour échanger des informations, des idées et des opportunités. And a handful of others expressed a desire for some kind of phrase to express surprise and discomfort with a sudden show of attention and a simple phrase that would give credit to those who helped you get there without coming across as arrogant. The Royal Swedish Academy of Sciences has decided to award the Nobel Prize in Physics for 2004 “for the discovery of asymptotic freedom in the theory of the strong interaction” jointly to. Email or a LinkedIn message are both appropriate for announcing a position or career change. But I think that the effort to avoid the appearance of these faults has gone way too far in popular business etiquette. It’s not a bad thing to take pride in the hard work that leads to awesome achievements. If I really approached it that way, that would probably reflect that my fame had gone to my head and I didn’t have time for small-time awards anymore. If I were to win a Pulitzer, that would obviously be a huge honor. Allow employees to announce big wins. I’m humbled when the stories I pitch to editors get politely declined again and again. Events Join us at an event near you. 5 October 2004. Whether it’s in your firm website bio or a social media profile, mention the award. Best Lead Generation (over 200 employees). A content strategy rooted in current affairs content, bold visuals and animated videos has transformed engagement levels for this innovative investment solutions business. Congratulations to all of our LinkedIn Marketing Awards winners – and also to our other shortlisted campaigns. Lenovo’s always-on content programme, including its innovative Office 2020 interactive report, has helped the world’s leading PC manufacturer to build awareness of its commercial and enterprise technologies, outperform its industry in terms of engagement and significantly grow its pipeline of high-quality leads. This sentiment — coming across as arrogant — seemed to be the chief sin of anyone receiving an award. Kerry leveraged the insight that employees’ LinkedIn networks were not only 10x larger than the company’s own reach – they also involved more senior people within the types of organisations its B2B marketing needed to target. Grammar and vocabulary nerds like me quickly chimed in to express our annoyance that people often use “humbled” when they probably should use the word “honored,” if we’re sticking with the dictionary definitions. The Honors & Awards section is one of the hardest areas to fill out. Anthony Gioeli. Last month we opened up nominations for Best of Company Pages 2018. Microsoft MVP Award recognizes exceptional community leadership Learn more about the award. Announcing the wrong results may result in a lot of wasted time, energy, and resources, meaning … Last week, author Justin Bariso posed an innocent question on LinkedIn that ignited debate. The financial technology brand’s email-driven strategy was failing to engage the C-suite decision makers that it needed to influence. Announcement of the 2019 Nobel Prize in Chemistry by Professor Göran K. Hansson, Secretary General of the Royal Swedish Academy of Sciences, on 9 October 2019. I’m honored when someone takes the time to email me after a post — by the way this is a fantastic way to start conversations and grow your network! Our insights team analysed the performance, results and impact of more than 1000 organisations from the region utilising LinkedIn Solutions to find, hire and retain top talent. When to announce awards winners and results. When it comes to hours spent on social media, most people are spending a ton of time on platforms. By taking advantage of the network’s precision targeting filters, CBRE homed in on shutterbugs and pro photographers with eye-catching Sponsored InMails and yielded direct, one-on … The marketing team developed an internal campaign to engage employees in curating and sharing content – and used LinkedIn Elevate to execute its employee advocacy strategy. Share to Linkedin. Rounding out the profile with a comprehensive list of volunteer initiatives, honors and awards, and skills and endorsements from others. You see them as prestigious, and you value their validation. David J. People on LinkedIn are going Join Keep up with Packaging Innovation Awards 2020 Winners Announcement See who else is going to Packaging Innovation Awards 2020 Winners Announcement… This approach delivered extremely strong engagement levels, sharing by industry influencers and major trade titles, and achieved all targets in terms of views, likes and shares. Top Social Recruiters . Delivering the Announcement . It's a good idea to discuss how you should tell your current company's clients with your manager before you send an announcement to … Award Staffing | 1 274 abonnés sur LinkedIn. That communicates to me that they see value in my work and that they want to help pave the way for my career. The event — which toasts the video game industry and celebrates the achievements of developers and esports athletes each … So there you go. In fact, as I wrote last week, I think that’s one of the keys to building confidence. You can announce that you’ve won an award on all your social networks OR you can get two for one by announcing your media coverage of winning the award. It’s not a bad thing to take pride in the hard work that leads to awesome achievements. LinkedIn Sales and Marketing Solutions EMEA Blog, Illuminating content on digital marketing. I have my full bio, videos, and podcasts on there and leverage the groups I am in. And I think it does real damage to people’s careers. When you receive an award, certification, degree, promotion or some other milestone, you can and should draw attention to it! One commenter wrote, “Being perceived as egotistical is never seen in a positive light.”. UM developed an unconventional KPI for success as well: in a test for how provocative the pieces really were, it aimed for each to be trolled at least once. Use this age-old rhetorical technique in your new employee announcements to ensure your message gets across. But if, after I won that Pulitzer, my work was also recognized by my local young professional club, I might not consider that award to be that much of an honor — it doesn’t come with that much prestige, and it seems kind of silly to mention it next to a Pulitzer. You wouldn’t feel that way if you were an arrogant egomaniac. Saying “I’m humbled” just doesn’t really make sense in any of these situations. And if this award or compliment makes you feel good and proud and validated, then say that too! As he explained in his LinkedIn status update, “What’s great is this not only facilitates a culture of recognition and service, it also encourages employees to act like owners and call out the good work they see.” 4. We’d also like to thank the hundreds of marketers who took the time to submit their vote for our People’s Choice Award. Gross Kavli Institute for Theoretical Physics, University of California, Santa Barbara, USA, Call out the people or organizations that made your achievement possible. Richard H. Thaler University of Chicago, IL, USA “for his contributions to behavioural economics” Integrating economics with psychology. They don’t allow themselves to celebrate their accomplishments, and they don’t get to reap the boost in confidence that comes with that celebration. Consultez les profils des professionnels dénommés “Award” qui utilisent LinkedIn. It led to LinkedIn driving 30% of registrations for all of the brand’s events, with 15% of these attendees becoming sales qualified opportunities. See who else is going to Evening Reception: Talk Show & Announcement of the SET21 Finalists, and keep up-to-date with conversations about the event.
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