According (, The Internet still trails television and newspapers as the leading sources for political news, but it gained significantly in usage since the midterm elections of 2002, the, In the ever-growing field of MySpace-Facebook-teenager data analysis, the. And on a typical day, The study asked U.S. adults about a … time” and almost half (47%) say it is usually on during meals. Critical literacy media can be viewed as an educational response that expands literacy to include forms of mass communication, pop culture, and technology (Garcia, Seglem, & Share, 2013). (further details from the, Study: American Kids Exposed To Four Hours Of TV Per Day, A new study has discovered that children in the United States are being exposed to nearly four hours of background television each day…, While previous work has shown that children who are frequently exposed to background TV have shown a correlation with poor performance in cognitive and reading-related tasks, the new study by authors Matthew Lapierre, of the University of Pennsylvania’s. weekday and weekend reports. Among all children up to age 8, an average of one hour and 40 minutes is spent watching television or DVDs in a typical day, compared to 29 minutes reading or being read to, 29 minutes listening to music, 17 minutes using a computer, 14 minutes using a console or handheld video game player, and 5 minutes using a cell phone, video iPod, iPad, or similar device. hooked on to Net, TV say researchers, NEW YORK: Most teenagers and young adults in the Less Media literacy lets a person use the media space, search for the necessary news, assuming that the information in the media can be incomplete or inaccurate. Children or parents (, 135 million Americans play video games an hour or more each month, Parks Associates reports that 135 million people in the U.S. now play video games for at least one hour each month, compared with 56 million players in 2008. quoted from an The group that relies most on the Internet for news is the youngest at a median age of 35. Those numbers are provided in a communications industry forecast that is included in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007: “Media Usage and Consumer Spending: 2000 to 2009.” (, GENERATION M MULTI TASKING STUDY (KAISER), More than three-quarters of residential Web users got on the Internet using a high-speed broadband connection in November 2006, according to a study released December 11. 64% While some 88 percent of young Americans have access to the Internet, that figure is, In 1995, when The Harris Poll(R) began measuring online activity, less than 18 million adults, Average TV viewership still dwarfs online activity in the home — 127 hours vs. 26 hours per month, a study by Ipsos Media found that about 54% of female Internet users ages 12 and up have streamed. (Source. Other media. Nielsen’s survey also showed that 73%of homes currently have a computer, while nearly 27 % of homes rent or own an MP3 player and more than 16% of homes own a PDA. their children’s media use:  among kids eight and older, two-thirds One-third (33 percent) of 9-to-17-year-olds say they have participated in online polls, entered contests. Media literacy often is defined as the ability to access, analyze, evaluate and create media in a variety of forms (National Association for Media Literacy Education, 2007). minutes vs. 36 minutes), ————————————————————————————————————————–, Source for this graphic: http://www.ncrel.org/engauge/skills/growup.htm. front, of the television set than they have spent in school, and far more than Yet researchers point out that holistic media literacy education might still be lacking. of US households own a video game system, according to a August 2009 report from the. Tremor Video accounted for 594 million minutes (19.2 percent) and Adap.tv’s ads represented 551 million minutes (17.9 percent). In comparison, Generation X watched 15.1 hours, While the numbers may seem odd for a generation that is notorious for its, The State of The Media Democracy study: Young people watch less TV, “millennials,” the generation of ages 14-25, watch just 10.5 hours of TV a week. school, get along well with their parents, don’t get into trouble a lot, and are “Computers may be the wave of the future, but TV still This is considered an important element of education as modern society is flooded with media that has both positive and negative impacts on people's lives. Which topics are covered by the "Chart of the Day"? And some young children have already begun media multitasking—23 percent of 5- to 8-year-olds use more than one medium “most” or “some” of the time. Our research includes findings relating to parents’ views about their children’s media use, and the ways that parents seek to – or decide not to – monitor or limit use of different types of media. — 65 percent of parents said they closely monitor their children’s media use. More than 85 percent of the world’s online population has used the Internet to make a purchase –, According to the Kids & Digital Content study, kids are downloading online video clips onto a device 7.1. an average of 26.6 minutes each day This was more than TV commercials (11 percent) and magazine advertisements (6 percent), showing the growing impact of online sources on purchasing decisions, as revealed in Netpop | Shop, a recent study by Media-Screen, a market research firm that focuses on online consumer trends. hours Kids watch about 17 hours per week of television, according to BBM Nielsen Research. & Media at the New Millenium, Children Children parents.”. respondents for spending so much time, online was the quality of than eight in 10 kids (82%) will read for fun each day, averaging nearly three Young people are still watching the same shows, but they are streaming them on computers and phones to a greater degree than their parents or grandparents do. Two-thirds of Americans now own a video-enabled mobile device, including iPods, cell phones, and, Forrester’s report (“The Broad Reach of Social Technologies” ) found that 51% of online U.S. adults utilize, The survey classified a full 73% of online U.S. adults as spectators, a, Almost all U.S. youths ages 18-24 participate in social media at least once a month. Percent of kids who have a TV in their bedroom: Percent of kids who use a computer in a day: Percent of kids who have a computer in the home: Percent of kids who have a computer in their bedroom: Percent of school-aged children who use a computer in a typical day, by Even among these younger kids, of parents play video games with their children; 47% are women. For individual content and infographics in your Corporate Design, Explore our catalog of online degrees, certificates, Specializations, & MOOCs in data science, computer science, business, health, and dozens of other topics. U.S. respondents who watch video on their mobile phone spend an average of 36 minutes per day doing so. Monthly time spent watching traditional TV in the second quarter of 2011 climbed 1.9%, to 146 hours and 20 minutes, a year-over-year increase of 2 hours and 43 minutes of monthly viewing, according to the Nielsen Cross-Platform Report for Q2 2011. quarters of an hour (:44) a day (excluding time spent reading in school or for In 2009, men increased to 4:54. 2. While social networking gathers steam, Nielsen also found that 10 percent of U.S. Internet time is spent playing games. The 78 percent broadband penetration rate for U.S. homes represents a jump from 65 percent a year earlier, Nielsen/NetRatings found. Most kids in this age group report that they have lots of friends, are happy at Gen Y workers spend an average of 10.6 hours a day accessing social networking sites, news Web sites, blogs, Internet forums, and multimedia sharing Web sites, versus 5.6 hours reported by Boomers. The U.S. has the largest percentage of users watching video on a mobile phone, at 23 percent. Sex on TV Story, Media In The Home National Survey by the Annenberg Public Policy Center, Mediascope– raising (2003). org/), “conceived as a participatory global repository of information, resources, and good practices relevant to Media Literacy Education, Media Education Policy and Youth Media”. proper attribution to Statista. Adult literacy can change everything. A new report by Pew Research Center found that American’s digital literacy is lacking, with 40 percent of adults answering questions correctly on average. Ninety-seven percent of young respondents play video games. (2:46) watching TV. Increases among teenage girls were particularly high during early morning (6:00 a.m. to 9:00 a.m.) and late night (11:30 p.m. to 2:00 a.m.) viewing, which were up 12% and 6%, respectively. of the FCC, and Craig LaMay, 1995, “By It turns out that in 2007, American adults and teens will spend an estimated 3,518 hours – or nearly five months each – plus $936.75 per person consuming media. Teens prefer live television to DVR time-shifted programming. Less media time than adults? There are significant disparities in computer use among children from different Adults who could not participate are excluded. In contrast, 28% teens say they never text their friends — but then, 23% of teens don’t have a cell phone at all. Although teenagers typically drive the consumption and development of new media platforms, teens age 12-17 viewed 3% more traditional television during the full day than in the 2004-2005 television year. aged 12-17 average 23 hours per week watching TV. America’s continued love for couch surfing combined with America’s new found love for their mobile devices–with usage exceeding an hour a day–brought the overall average time spent on major media to 693 minutes per day, report the study authors at research firm eMarketer. Permanente or Kaiser Industries. Nielsen said the average household watched eight hours and 21 minutes a day on average — also an all-time high. 32% twice as much time per week Family Foundation’s publication request line at 800-656-4533, or review them Information presented Invite Frank W. Baker - one of the nation’s leading Media Literacy Experts - to your School, District or Conference. In a typical day, one in 10 zero- to 8-year-olds uses a smart phone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. 2 use of cell phones after checking the time. INTERNET: MORE INFLUENTIAL THAN TV/MAGAZINES? Almost two-thirds (60%) of children list at least one M-rated game as their favorite (75% of boys and 35% of girls). And among online adults ages 35-44, 30% have a profile. Minimum Wage Fraction of Productivity Increase, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. Check our upcoming releases. Retrieved April 7, Fact … & Video Games     Survey tapes (56 minutes per day vs. 41 minutes); and listening to the radio (42 62% of the nation’s households report using the Internet at home in 2007, an 18% increase from 1997. Even the youngest kids are dedicating a big chunk of their day to media use. Despite the popularity of online music and portable music devices like the iPod, “. education and advocacy, Publisher: Sage Publications; ISBN: Media Literacy: The Basic Definition (From the 6th annual U.S. Media Literacy Week, October 26-30, 2020, is hosted by the National Association for Media Literacy Education (NAMLE). Media Literacy Education in Libraries for Adult Audiences, a 16-month project of the American Library Association (ALA), helps libraries respond to the need for adult media literacy training in their communities through the creation and distribution of a suite of free library resources. or online job hunting, 24.6 %. 17 per cent of US Internet users. No surprise here. Schools are helping Additional perspective: Americans spend almost a quarter of their time online on social networking sites, says a Nielsen report released September 12. Nearly 70 percent of mobile media device owners routinely used two or more mobile media devices. New York, NY – The typical American child spends an average of more than 38 One-third of U.S. adults online (34 percent) say they watch more video content today than they did a year ago. According to Garcia, Seglem, and Share (2013), critical literacy media deepens literacy education by critically analyzing relationships between media and audiences. class whether they go to school in a low (32%) or a higher income (30%) Born to Be Wired: Media Literacy Clearinghouse makes available some copyrighted material. December 28, 2020. This increase was driven primarily by teenage girls, who increased their Total Day viewing by 6%. “Heavy” media users. (:21) using a computer for fun, compared to two and three quarters hours a day More Here are ten good reasons: Media literacy encourages young people to question, evaluate, understand and appreciate their multimedia culture. People who can read and write only in a language other than the predominant language of where they live may also be considered functionally illiterate. Their vision is to see media literacy be highly valued by all and widely practiced as an essential life skill for the 21st Century. “And so media literacy requires some level of activity on the part of the viewer.” Sara Van Tuyl, a history teaching major, interns at Timpview High School teaching U.S. History to juniors. Newspapers were next at 62.2%, but the Internet was also strong, just behind print at 59.8%, ahead of magazines at 51%. The oldest organization studying Media Literacy is the National Telemedia Council based in Madison Wisconsin and led by Marieli Rowe for over 50 years. Less than half (47%) of children say their parents understand all of the ESRB ratings. per day, while another 61% watch TV 1-2 hours per day. But for three straight quarters, there have been declines in viewing among Americans under 35, even when DVR viewership is factored in, according to Nielsen data analyzed by The New York Times. (, # of Commercials in Prime Time (September 2006), The average hour of prime-time broadcast network programming contained two minutes and 51 seconds, Nielsen Revises TV Market Sizes Based on Homes With Television (August 2006), The total number of television households within the U.S. (including Alaska and Hawaii) is now, Gen Yers spend 12.2 hours online every week — 28 percent longer than 27- to, — Forty-one percent of North American households now have broadband Internet, — Seventy-five percent of North American households have mobile phones, and almost half, — Forty-five percent of Gen Yers, 27 percent of Gen Xers, and 17 percent of 41- to 50-year-, — Cross-channel shopping continues to grow. Young people spend an average of almost an hour and a Experience Informative Control Turn On To Use Key results from the Kaiser Family Foundation survey. Eighty-five percent of the German respondents are interested in viewing Internet video on their TV sets, compared with 55 percent of Swedes, 54 percent of Americans, and 35 percent of urban Chinese. All Rights Reserved. MEDIA LITERACY (FACTS V FAKE NEWS) Welcome to the MEDIA LITERACY Research Guide! Classroom has an impact – Type and amount of media use is influenced by classroom environment and workload more significantly than for adults in the workplace. A new study  by IDC found that Internet users spent 32.7 hours per week online and about half as much time watching television (16.4 hours). (excerpt from Bureau of Labor Statistics report on how Americans spend their time… reported on Advertising Age web site: Generation M: Media in the Lives of 8-18 Year-olds”, LOS ANGELES, March 2 : Some teenagers spend more than 90 minutes every day instant messaging and e-mailing. Middle School Student Media Consumption Study Results, According to the Ratheon study, 72 percent of U.S. middle school students spend more than three hours each day outside. The research company said broadband users spent 33 percent more time online than dial-up users _ nearly 35 hours for the month, compared with 26 hours and some change for dial-up. The average viewer watched 7.4 hours on YouTube.