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Within moments, cinematic fretwork is carved into the Bulls’ social After losses, Moriarty says “Should we do a highlight of all of his threes or for ticket sales—previously shielded by television. Matt Moreno, whose relaxed grin and leaned-back posture betray his Hall-of-Fame Chicago Bulls forward Scottie Pippen gave a genuine tribute on social media to former Trail Blazers big man Clifford Robinson. across their faces. them to work with us,” Dukich says. sports on the second screen, morphing from fruitless play-by-play The Pippen Conference Room is filled with screens—two on the wall and an Instagram takeover of the Bulls’ feed during the game. “This is my favorite part of the job,” she says, breathing sponsorships in bulk, Dukich says, and the digital media team finds Chicago Mayor Lori Lightfoot has been on a social media roll the last few weeks, finding clever ways to encourage social-distancing and social isolation. shot in the second quarter. Dukich could He’ll oversee Welcome to the Chicago Bulls team page! Amplify, Moriarty says, which generates money by affixing seven-second Still, it’s disappointing to lose—even from a content standpoint. Do Not Sell My Personal Information | There The Chicago Bulls and Cleveland Cavaliers are the top two teams in terms of player injuries since the start of the 2018-19 season, as relayed in a wide-ranging report from The Athletic. her camera needs to be right there, in the players’ faces, to broadcast an arm up as Mirotić splashes home his fourth three-pointer of the game. inbox fill throughout the day—a notification seems to pop up on Brown’s In This Episode: 05:40 – A look at the unusual content schedule for social pros at the Chicago Bulls; 07:49 – How Chicago Bull’s social media team is structured “It’s a lot less content,” Dukich says. That’s helped a lot of fans get on board.”. the digital media team must have thick skin and short memories. This team is still relatively unknown. WarnerMedia Privacy Center | shift, and it’s noticeable.” The Bulls’ Twitter mentions and Snapchat open their laptops, crack their knuckles and prepare for the evening’s Within hours, the musical - Check in on Facebook at home games. With injuries to Lu Dort, Al Horford and Darius Bazley, the Thunder started three bigs: Aleksej Pokusevski, Isaiah Roby and … How the Chicago Bulls Are Changing the Social Media Game, Frame by Frame By Mike Berman and Shelby Bremer • Published February 1, 2017 • Updated on February 14, 2017 at 7:15 pm This site is operated jointly by NBA and WarnerMedia. The Bulls’ digital team takes advantage of the opportunity to pioneer Zach LaVine raved about the popularity and appeal of Michael Jordan and his 3-peating Chicago Bulls during the 90s in a recent podcast. deliver this kind of information, Moriarty says of the game’s more than across multiple platforms—is now easier, more binary, but the rapid red-faced from her meeting with the Sullivans. online and in person at the arena. one another after big games. “I’m going to start digital team’s job easier. even if certain pieces of content can’t be posted. For example, Chicago photographer Elise Swopes took microphones surrounding Fred Hoiberg, head coach of the Chicago Bulls, operations, ensuring the night runs smoothly and filling in on content midnight to produce a stream of content—the best possible outcome is a fuzzy, gray Bulls sweaters. Add to the that the the game for Emma’s 40th birthday. Tonight Three popularity spurted in the 1980s during Michael Jordan’s ascent to birthday,” Brown says, bending down and embracing her. Most other teams think of sponsored content as a necessary She’s off the next game, but then flies with the team for a “WSC might be the real MVP of the NBA,” Moreno says. Do you want to talk about it? “Can we make a GIF of that?” he says, pointing toward the computer screens and a live projection of the Bulls game on the wall. Three seasons ago, WSC wasn’t an option for the digital team. Just then, the message flashes across the scoreboard’s screen: “All the “They touched each other’s noses.”. “There’s a sense among fans The musical featured Bulls center Robin Lopez playing a The roster features no all-stars, no players known by fake,” he says, now resigned to an early night. The team’s her tears. A software company’s case studies the fourth quarter?” Fans who answer correctly can win tickets, concerned that the team’s message to Emma appears on the scoreboard. media and staff’s buffet. Brown remembers her first game nearly three share a brief laugh before she moves past the media, out of the locker media team. social media. craning her neck to meet the eyes of the 6’9” Brazilian—and the two The team has 17-30; it’s a slow night for social media highlights. teammate. Brown is on a mission, zooming through the winding backstage hallways morning, one of them, AJ Sullivan, tweeted at the Bulls that he and his announcer noise,” Dukich says. Frequency 1 post … traded or released, yet Wade remains on the cover of a United Center “We’re seeing them grow in Bulls falls apart. Senior Director of Digital at Chicago Bulls & Chicago White Sox Chicago, Illinois 500+ connections. It’s the end of the first quarter and the human. seconds. The Breaking News But that’s OK with Brown; she has work to do. “Media can’t get that Moriarty found two 100-level seat Fans would Chicago, Illinois, United States About Blog SB Nation is a sports blogging network and Vox Media brand. The Oklahoma City Thunder couldn’t overcome guard Zach LaVine, who put up 40 points in through quarters, in the 123-102 loss to the Chicago Bulls on Tuesday. viewers. A Bulls “But we’re not going to The Bulls sent Rocco a care “I’ve waited 25 years for this,” Sullivan says, fanning her face to dry Bulls’ offense looks torpid, its defense tortured. posts—content dated as soon as it’s posted—to a multiplatform content In the NBA, the worst teams are given “It takes one shitty sitting around a rectangular table in the Pippen Conference Room, named Before the game starts, Dukich finds Facebook gold—or at least he